Logos and their hidden meanings:
The FedEx logo has an arrow hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. It was a result of a work where more than 200 logos were designed before the designer arrived to this solution. It won over forty logo awards worldwide
At first all you see is modern typography, but there is actually a hidden meaning of Sony's VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called "The City Of Bears". Find the hidden silhouette of a bear in the mountain illustration.
Baskin Robbins offers 31 flavorous of ice cream. The number 31 is hidden in the logo within the letters of B and R.
The Northwest Airlines logo has two hidden meanings. For one it has the letters N and W in positive and negative spaces. And there is another less apparent idea in there. The red triangle points to north-west within the circle as if it was a compass.
That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon.
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
The Tostitos logo has a not so hidden message. The letters TIT are two actually people enjoying mexican food at a table.
The Formula 1 logo has a hidden number 1 between the letter F and the speed lines.
Carrefour is one of the biggest European retailers, and in French, it means "Crossroads". The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter "C" in the negative space between the two arrows.
Unilever produces literally thousands of different products, thus the letter U is made up of symbols representing all these products and what they mean to their consumers.
Conceptual logo that shows a golfer taking a swing and the head of a spartan warrior in helmet at the same time.
The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.
In this Yoga Australia logo you can discover the shape of Australia in the negative space formed between the woman's raised leg and back.
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